School Holidays Sorted: How Shopping Centres Can Attract Families with Engaging Entertainment


The school holidays are a prime time for shopping centres and retail complexes to shine as go-to destinations for families. With children off school and parents seeking ways to keep them entertained, offering exciting, interactive entertainment can turn a simple shopping trip into a full family day out. The right mix of activities not only attracts visitors but also boosts dwell time, footfall, and consumer loyalty.

Interactive Easter-Themed Experiences

Take your Easter celebrations up a notch by going beyond the traditional Easter Bunny. Create unique, interactive experiences that get families moving through your space and engaging with different retail outlets.

Giant Easter Egg Trail: Guide families on a playful hunt around your complex to increase footfall across multiple zones.

Craft Workshops: Set up creative stations where little ones can decorate eggs or create their own Easter cards, giving them something special to take home!

Storytelling Sessions: Add a touch of nostalgia with live readings of springtime favourites such as Peter Rabbit. These immersive sessions are perfect for young children and create a calm moment in the day. Sessions could even include meet-and-greet opportunities with favourite characters!

Hands-on Activities and Sensory Play Areas

Provide children with space to explore, learn, and play while parents take a well-earned break or enjoy some retail therapy.

Animal Encounters: Educational, interactive, and adorable! Pop-up petting zones are always a hit.

LEGO Play Zones: Encourage creativity with build-your-own activities and hands-on fun. Ideal for keeping children entertained while reinforcing learning.

Workshops: With ideas for any theme, season, or event, our Workshops are the perfect way to get children involved at your events. Read all about one of our fantastic interactive spring workshops here!

Soft Play and Sensory Zones: Perfect for extra little ones, soft play installations provide safe and stimulating environments. Larger, dedicated sensory experience zones are a perfect, immersive choice for older groups. Check out how we brought a spring garden to life here!

Social Media-Friendly Installations

Families love to share photos of their adventures, so make your centre a must-visit backdrop for their snaps!

Seasonally-themed Photo Spots: For Spring, think oversized Easter Eggs, giant flower arches, or even interactive ‘living’ walls. These installations are not only eye-catching, they’re shareable and will create social media buzz! Check out one of our most shareable installations here!

Pop-Up Experiences: Consider Instagram-friendly pop-ups such as a ‘Pass the Positivity’ wall or an interactive Themed Trail. Check out our exciting seasonal Themed Trails here!

Roaming Performers and Live Entertainers

Bring energy to any space with exciting and engaging live entertainment.

Easter Bunny Meet-and-Greet: A classic for a reason. An Easter Bunny mascot meet-and-greet creates adorable fun and plenty of bunny interactions perfect for photo opportunities.

Interactive Theatre: Short, engaging performances and family friendly theatre shows add sense of wonder to any day. Check out some of our favourite family shows here!

Dance and Music: Live music and movement create a buzzing atmosphere families can participate in and enjoy.

Bringing family-friendly entertainment to your centre isn’t just about creating fun – it’s about creating business. The right entertainment strategy can:

Extend Dwell Time: More time spent in-centre leads to more chances for your retailers to benefit.
Drive Social Media Buzz: Families love sharing their experiences online, providing free promotion and wider reach.

Build Customer Loyalty: A memorable visit means families are more likely to return… and tell their friends!

Boost Footfall: Parents actively seek out destinations that offer engaging activities for their children.

Want to make your retail destination the heart of the school holiday action? Get in touch and discover our exciting range of family entertainment! Call 01253 351100 or email info@bigfootevents.co.uk today!