Planning a Soul Music Festival with Venue16

Big Foot Events were thrilled to work with our client to create a one-day soul and funk music festival.

The Brief

Our client reached out to us for support in organising their biggest event of the year – a summer music festival. They wanted to curate an incredible line-up of renowned funk and soul musicians. They hoped to captivate a local crowd and also draw in visitors from further afield. With aspirations of hosting a large-scale event, they were determined to ensure a high volume of ticket sales. They sought our live music expertise and event planning experience to assist with bringing their event to life!

The Challenges

Our client had allocated a substantial budget for this event from their entertainment calendar. Our goal was to guide them towards securing extraordinary acts that would not only deliver exceptional performances, but also align with their budgetary constraints. In orchestrating this high-budget event, we understood expectations ran high – from the client themselves, to the artists, and, ultimately, to the customers. Our client had specific performers in mind, and we sourced gifted artists who could fit within the allocated budget. Our primary objective was to create an offering that would resonate with our client’s core audience. This would ensure robust ticket sales and a memorable event. Instead of just featuring a single act, we aimed to craft a sensational line-up of performers to appeal to a range of guests. We aimed to keep the summer vibes going all evening!

Given that the chosen acts were high-profile performers, each with their own unique requirements, meticulous event management was essential. Once the performers were selected and contracted, our next task was the marketing strategy. Our goal was to not only sell tickets but also create excitement and anticipation surrounding the event.

The Solutions

At Big Foot Events, our events team possesses an impressive expertise in live music. With an extensive roster of talented artists at our disposal, we excel at selecting the ideal acts to elevate our client’s events. Our team’s wealth of experience equips us with an in-depth understanding of our chosen artists and their specific needs. This allows us to expertly curate line-ups that not only meet, but exceed our clients’ expectations. This sets the stage to guarantee their event’s success.

To drive ticket sales, we implemented a collaborative marketing strategy. There was active involvement from our team, our client, and the performers themselves, working together to maximise ticket sales. Our client played a pivotal role in promoting the event, using their resources to generate buzz and anticipation. The artists actively collaborated with us by reaching out to their fan bases. They recorded personalised videos, engaged with their followers on social media, and worked hand in hand with us to enhance the event’s visibility.

The Results

On the 8th of July 2023, Venue16 hosted Check Out The Groove: Summer Soul Vibes. This extraordinary event was a perfect celebration of music, dance, and the vibrant summer season.

We designed a fantastic line-up of some of the most prominent names in funk and soul. The stage came alive with performances by renowned artists such as Jaki Graham, Loose Ends, Odyssey, and the incomparable Craig Charles. This combination of talents ensured an unforgettable celebration of soulful rhythms and groovy vibes that left the audience captivated and dancing all evening!

Our client received some fantastic feedback from happy guests on social media:

‘Had a fab time, so well organised thank you’ juliet_f66

‘Brilliant day/night… good to hear the classic old skool tunes… such a well organised local event… more please’ allibabba1

‘Really enjoyed it! Thank you! Hope to be back again soon!’ michelle_harryman

‘Was such a brilliant event – thanks so much for putting on such a show for Ipswich we loved it’ shazna71

We are thrilled to be working with Venue16 on their next summer music festival, Summer Soul Vibes – back for 2024 and bigger than ever!