In October 2024, we were thrilled to work with our client to deliver a hauntingly unforgettable Halloween experience for their visitors. It was a journey to die for, featuring two immersive train rides: one for families looking for light-hearted frights, and another for brave visitors ready to face a terrifying over-18s scare train.
Our client, The Keighley and Worth Valley Railway, had a frightfully fun challenge for us: to create two immersive Halloween experiences aboard their trains.
Our client required a family-friendly experience designed to delight little monsters and parents with Halloween magic just scary enough to keep it fun! Our over-18s scare train was a spine-tingling ride designed to send chills down even the bravest of spines! Our client’s aim was to deliver two distinct experiences that brought Halloween to life while delivering an appropriate level of scare-factor for their respective audiences.
Creating these two experiences required carefully balancing the scare factor! For families, we had to make sure the experience appealed to families while also incorporating frights that wouldn’t be too scary for young passengers – think trick-or-treat! For adults, we aimed to pull the brakes on family-friendly frights and deliver nightmare-worthy scares! We had to ensure the experience was truly terrifying and tailored to the fears of our client’s target demographic.
We took to social media to engage with our client’s visitors, asking about their biggest fears and phobias surrounding Halloween. We received lots of audience engagement to inform our creative process, with top fears including spiders, clowns, dolls, zombies, and masked characters! We tailored each experience to haunt the imagination of every passenger.
All aboard The Spooky Express! We delivered two first-class train journeys that brought Halloween to life.
Six witches cast their spells performing aboard, creating an interactive and immersive show that kept passengers engaged from start to finish. Two additional characters delivered a captivating pre-show performance, setting the spooky mood as visitors prepared to board! We curated an experience that included spooky yet playful elements, with light-hearted frights, and lots of fun! This ensured children were thrilled but still able to sleep soundly (though they may have checked under the bed for monsters, just in case!).
The over-18s scare train was a one-way ticket to terror! With immersive live performances playing on the visitor’s top fears. The experience was designed to keep passengers on edge from the moment they stepped aboard until alighting.
These Halloween experience trains were a scream. It was a first-class fright fest that left passengers asking for another ticket to ride!
