Branded Activations: Creating Brand Experiences


When it comes to brand recognition, logos alone won’t cut it. At Big Foot Events, we believe branded activations should be more than visuals – they should be experiences guests never forget.

A branded activation is a moment where your brand comes to life. Where guests don’t just see your logo – they feel it, interact with it, and share it with the world. That’s branding with impact.

From shopping centres and town centres to corporate events and festivals, branded activations create instant recognition and lasting connections.

Why do Branded Activations Work?
  • They stand out and cut through the noise with something bold and unexpected!
  • They create positive emotional responses that guests will associate with your brand.
  • They get shared – everyone loves an Instagram-able moment!
  • They live on beyond your event. From word-of-mouth to social media posts, great activations keep working long after you’ve packed up.
Some of our Favourite Branding Opportunities:
Interactive Performers 👋

Add visibility to your event with interactive entertainers wearing your brand palette and interacting with guests, enhancing awareness with every step.

For example, our beautiful gold and black Stilt Walkers appeared at the Dentistry Show NEC Birmingham earlier this year for our fabulous clients, Practice Plan, perfectly matching their brand colours and drawing attention to their stand throughout the event.

Ball Pits 🎈

Our bespoke Modular Ball Pit system offers a huge range of branding options:

  • Branded side panels – wrap all or part of the ball pit with your graphics
  • Branded balls – choose specific colours to match your brand palette
  • Branded backdrops – create a fully immersive environment
  • Branded signage – customise event signage to your brand

With full branding options, right down to the colours of the balls, each ball pit becomes an unmissable marketing opportunity destined for social media. You can even print logos, QR codes, or messages onto individual balls for guests to take home as souvenirs!

In March 2025, we  worked with Popcorn PR to bring Babybel’s ‘The Fun Kind of Good’ campaign to life in Manchester city centre. Guests dove into a 10m x 5m branded Ball Pit filled with 65,000 red and Babybel-branded balls. For every branded ball found, Babybel donated £1 to Comic Relief. The activation reached 99 million people through national media, bringing smiles, nostalgia, and a clear message that fun has no age limit – all while making a real difference.

Giant Colouring Walls ✏️

Interactive mural walls featuring brand-themed designs give passersby a chance to leave their mark while engaging with your brand creatively.

Event Dressing and Decor Packages 🎀

From entrance arches and backdrops to table centrepieces, full event theming ensures instant recognition from the moment guests arrive.

Photo Opportunities 📸

Whether it’s a branded backdrop, a 3D installation, a Photobooth Ball Pit, or an immersive themed set, photo ops are a must-have for social sharing and brand storytelling.

A Giant Snow Globe ☃️

Create your own winter wonderland with a branded snow globe guests can step inside.

A fabulous example is our long-term installation for luxury brand BVLGARI, featuring a sparkling branded Giant Snow Globe in a high-footfall public square for 28 consecutive days. From influencers and celebrities to families and couples, the response was extraordinary. Guests lit up the moment they stepped inside, and the installation generated thousands of visitors over the month – boosting footfall, visibility, and brand engagement.

This collaboration successfully elevated BVLGARI’s public presence while offering a memorable festive experience for all. The BVLGARI Giant Snow Globe is a shining example of how branded activations can deliver long-term value, press and PR opportunities, and meaningful community engagement.

Ready to bring your brand to life?

From giant snow globes and ball pits to walkabout performers in your brand colours, we create experiences that turn your brand into something unmissable.