In November 2025, our talented snow team transformed The Grove’s Wisteria Cottage into a magical winter wonderland for a Victoria’s Secret influencer retreat, Iconic Xmas.
Our client reached out to us hoping to create a winter wonderland for their upcoming event. With a luxurious cottage and garden as the ideal canvas, our snow dressing would be able to shine. The vision included snowfall, snow flocking on both synthetic and natural surfaces, snow angels, all to create an overall exquisite, immersive scene.
Bringing this gorgeous vision to life presented several obstacles. The scene needed to appear authentic with a variety of snow effects including falling snow, frosted surfaces, and a delicate dusting of snow on the ground. Physically creating snow angels from artificial snow was ineffective, the event had a quick turnaround, and the forecast initially predicted rain that could compromise the effect of the snow.
Our team liaised closely with the client to ensure expectations were met and exceeded. Fortunately, the forecast changed, providing crisp, dry weather that complemented the wintry scene perfectly. To create the iconic angels, we crafted snow angels by hand and influencers to pose within the premade designs. The snowfall was precisely timed to coincide with videography and photography, ensuring the content looked flawless on camera.
The experience invited content creators to showcase Victoria’s Secret products while taking part in Christmas activities. They decorated cookies with the fabulous Sugarbase and enjoyed carol singers performing under our spectacular snowfall.
The client was thrilled with the outcome, and the resulting content speaks for itself. The snow fell perfectly and the overall atmosphere captured the magical, festive experience of ICONIC XMAS. Influencers left with shareable, high-quality content that beautifully showcased the Christmas nightwear line. Our snow brought Victoria’s Secret’s winter wonderland vision vividly to life.
