On 26th September 2025, there were a few extra eyes in the Big Brother house! Ahead of the launch of series 17, ITV invited press, media, and influencers to an exclusive press night. We provided our fully branded Photobooth Ball Pit, giving guests an eye-catching, interactive photo opportunity.
Client: ITV
Brand / Production: Big Brother – Series 17
Industry: Television / Media / Experiential Events
Location: Versa Studios, London, UK
Event: Big Brother Series 17 Press Night
Audience: Press, media and influencers
Big Foot services: Branded activation, Photobooth Ball Pit, experiential entertainment, bespoke branding, interactive photo opportunity, digital photocards, installation, on-site operation and de-rig.
The Brief
For Big Brother Series 17, ITV invited press, media and influencers to an exclusive press night at Versa Studios in London.
Big Foot Events provided our fully branded Photobooth Ball Pit, giving guests an eye-catching, interactive photo opportunity and creating a playful activation designed specifically for the Big Brother brand. Our fabulous client wanted a unique photo moment for their press night that felt playful, bold and instantly shareable. The activation needed to reflect the Big Brother brand clearly, encourage a high volume of guest-generated content and integrate seamlessly into the press night experience.
The Challenge
The press night demanded an installation that could immediately capture attention in a fast-paced media environment. ITV needed something playful, highly shareable and on-brand, while still being dynamic and immersive. Strong brand presence was essential, so the installation needed to be adaptable and completely customisable. Guests also needed to be engaged quickly, with memorable moments delivered in seconds. On top of this, coordinating a fully branded installation for a major television press event in London, from concept through to de-rig, required careful project management to ensure everything ran smoothly on the day.
The Solution
Our one-of-a-kind Photobooth Ball Pit met every challenge.
We worked closely with our client to customise every element. They selected a palette of five custom colours from our brochure to match their branding, which we used alongside bespoke ‘iris’ balls to create a vibrant, eye-catching ball pit.
The Photobooth Ball Pit was fully customisable, from the backdrop and exterior branding to the balls themselves, allowing the Big Brother brand to shine through every element.
Branded digital photocards provided guests with instant, shareable takeaways, ensuring the activation made an immediate impact both at the event and online.
Working closely with the client, our team managed the entire process from initial concept through to build, delivery to Versa Studios in London, installation, on-site operation and de-rig, delivering a seamless and memorable experience.
What Big Foot Events Delivered
For ITV’s Big Brother press night in London, Big Foot Events provided:
The Result
The Photobooth Ball Pit was more than just a photo opportunity – it became a fully immersive brand experience.
Every element worked together to create a cohesive extension of the Big Brother identity, from the balls to the backdrop. Using a palette of five bespoke colours, we curated a visually striking mix of 4,000 balls, with 1,000 each of three colours and 500 each of the remaining two. Custom ‘iris’ logo balls reinforced the show branding while doubling as playful props for guests to pose with. The sides of the ball pit, backdrop and digital photocards were all fully branded.
Guests were able to take away instant digital photocards, extending the activation beyond the press night itself and providing immediately shareable content.
Feedback was overwhelmingly positive, with the installation highlighted as a key feature of the evening.
Key Facts
Client: ITV
Production: Big Brother – Series 17
Location: Versa Studios, London, UK
Event: Press Night
Audience: Press, media and influencers
Activation: Fully branded Photobooth Ball Pit
Ball pit: 4,000 balls in five bespoke colours
Bespoke elements: Custom Big Brother ‘iris’ logo balls
Branding: Ball pit exterior, backdrop, balls and digital photocards
Guest experience: Interactive photography and instant digital photocards
Event services: Concept, customisation, build, delivery, installation, operation and de-rig
Event delivery: Big Foot Events
What This Project Demonstrates
ITV’s Big Brother press night demonstrates Big Foot Events’ ability to deliver branded activations, experiential entertainment and interactive photo opportunities in London and throughout the UK.
From initial concept and bespoke branding through to build, installation, on-site operation and de-rig, Big Foot managed the complete activation, creating an experience that reflected one of the UK’s best-known television brands while encouraging guests to interact, pose, photograph and share.
The project also demonstrates how our customisable Photobooth Ball Pit can be transformed to complement individual brands, television productions, product launches, corporate events, press nights and experiential marketing campaigns.
For brands, agencies, television companies and event organisers looking for branded activations, experiential entertainment or interactive photo opportunities in London or anywhere in the UK, Big Foot Events can create, customise and deliver an experience built around the event and the brand.
