Falmouth Festive Weekend

Big Foot Events had the pleasure of working with Falmouth Town Team for their Festive Weekend event!

The Brief

Falmouth Town Team approached us with a particularly festive brief! They wanted to transform the town into a snowy spectacular for their Festive Weekend celebrations. Our client aimed to increase footfall during the Christmas shopping period and draw in new shoppers to the high street. Following the success of previous Festive Weekends, our client wanted to make their 2021 event even more magical!

The Challenges

To encourage new shoppers to visit Falmouth town centre, the event needed to provide plenty of unique festive fun! Our client wanted to generate footfall across the town centre, not just on the high street. We needed to provide multiple exciting entertainment options to create a fun and festive experience across the town! Our entertainment and activities needed to encourage shoppers to visit different shops and areas, increasing overall dwell time.

To give the impression of an authentic snowy day, we needed to consider the most effective use of our snow effects. We wanted to provide a dusting of snow across the entire town! Covering such a large space, whilst maintaining a realistic effect, would be a big challenge – but one we were excited to take on!

The Solution

To make the Festive Weekend even more magical than before, we considered adding new options from our selection of festive entertainment. Within Big Foot Events’ abundance of winter and Christmas themed entertainment, we needed to choose activities that would cater to a range of ages, were interactive, provided fantastic photo opportunities, and were thoroughly festive! To optimise the space, and maximise footfall, we situated out installations and activities across multiple locations in the town centre.

For the most effective snow coverage, we placed ten of our Snow Machines throughout the area. This maximised reach and created the most authentic snowfall effect! To ensure that we were able to target key areas across the course of the Festive Weekend, our snow machines were fully mobile and could be rearranged during the event based upon footfall figures.

The Results

Using our state-of-the-art snow machines to create magical snowfall, Falmouth Town Team were able to bring all the joy of Christmas to the town for shoppers to enjoy! With realistic falling snow and festive activities, it was a Christmassy success. The town was full of Christmas Spirit, and we loved every moment of it.

A beautiful dusting of snow covered the town centre, providing a brr-illiant photo opportunity and adding a magical feel to Christmas shopping!

We encouraged shoppers to get their skates on and enjoy some fun and games! We provided a synthetic Ice Rink with a skate rack and skating aids. Shoppers of all ages and abilities could participate in this wintry installation! We also provided a Curling Lane installation, challenging shoppers to compete on the rink.

New for 2021 was the final touch: our impressive Giant Snow Globe! Our Giant Snow Globe, complete with imitation snow, themed props, and decor was a fantastic interactive installation! Shoppers could even have snowball fights or make snow angels. It provided an amazing photo opportunity for guests to stand inside the snow globe and become part of the scene!

Big Foot Events are excited to join Falmouth Town Team for another Christmas extravaganza at 2022’s Festive Weekend on the 10th and 11th of December.