Client: Blue Light Card
Industry: Brand Activation / PR / VIP Experiences
Location: Tottenham Hotspur Stadium, London, UK
Event: Beyoncé’s Cowboy Carter Tour
Event type: Brand Launch / VIP Experience / Meet & Greet
Campaign: Launch of Blue Light Card Tickets
Audience: Blue Light Card members / Frontline workers
Big Foot services: Beyoncé tribute act, celebrity-style meet & greet, VIP entertainment, photo opportunities and brand activation entertainment
The Brief
To celebrate the launch of Blue Light Card Tickets – a new platform giving Blue Light Card members free access to exclusive events from music concerts to football finals – Blue Light Card wanted to create an unforgettable VIP experience at Beyoncé’s Cowboy Carter Tour in London.
Five frontline workers, all sharing the name Mrs. Carter, were chosen for the occasion.
The vision was to treat them like the icons they are, and adding a superstar tribute to the mix was the perfect finishing touch.
Blue Light Card needed a superstar tribute to bring the Beyoncé magic for meet & greets outside Tottenham Hotspur Stadium in London, helping to make the experience even more memorable before the five Mrs. Carters headed into the show.
The Challenge
This wasn’t a traditional tribute performance.
Our Beyoncé tribute needed to become part of a carefully planned VIP experience taking place outside one of London’s major stadiums ahead of Beyoncé’s Cowboy Carter Tour.
The act needed to look the part, interact naturally with the five VIP guests and help create memorable moments and photo opportunities that fitted perfectly with the fun of the Blue Light Card Tickets launch.
The Solution
We provided our fabulous tribute act, Beyoncé Fierce, to meet and engage with the Mrs. Carters ahead of the show at Tottenham Hotspur Stadium.
Styled in sparkly cowboy hats and boots, the five VIPs arrived and posed for a paparazzi-style photocall on the denim carpet.
Our Beyoncé tribute was there to interact, strut and create memorable meet & greet moments, adding even more Beyoncé magic to their VIP experience.
What Big Foot Events Delivered
For the Blue Light Card Tickets launch at Beyoncé’s Cowboy Carter Tour in London, Big Foot Events provided:
The Result
Our fabulous Beyoncé Fierce helped Blue Light Card give the five Mrs. Carters a VIP experience to remember. With sparkly cowboy hats and boots, a denim carpet, paparazzi-style photocall and our Beyoncé tribute interacting and strutting alongside them, the guests were treated like the icons they are before heading into Tottenham Hotspur Stadium to see Beyoncé herself. The tribute added the perfect finishing touch to the experience, creating memorable meet & greet moments and plenty of opportunities for photographs and social content around the launch of Blue Light Card Tickets.
Key Facts
Client: Blue Light Card
Campaign: Launch of Blue Light Card Tickets
Event: Beyoncé’s Cowboy Carter Tour
Venue: Tottenham Hotspur Stadium
Location: Tottenham, London, UK
Event type: Brand launch / VIP experience
Guests: Five frontline workers, all sharing the name Mrs. Carter
Entertainment: Beyoncé Fierce tribute act
Experience: Meet & greet and paparazzi-style photocall
Big Foot services: Tribute act booking and VIP entertainment
What This Project Demonstrates
The Blue Light Card Tickets launch demonstrates Big Foot Events’ ability to provide tribute acts and specialist entertainment for brand activations, PR events and VIP experiences in London.
For this event at Tottenham Hotspur Stadium in North London, our Beyoncé tribute wasn’t booked to deliver a traditional stage show. Instead, Beyoncé Fierce became part of the experience itself – interacting with guests, posing for photographs and helping Blue Light Card create memorable content around the launch of its new platform.
It also demonstrates the versatility of our tribute acts. As well as live performances, many can be used for meet & greets, photo opportunities, brand launches, corporate events, promotional appearances and VIP experiences.
For brands, PR agencies, experiential agencies and event organisers looking for tribute acts in London or elsewhere throughout the UK, Big Foot Events can source and provide performers to suit everything from a full live show to a memorable celebrity-style meet & greet. From Beyoncé and today’s biggest stars to legendary music icons, we can help find the right tribute act for the event, audience and location.
