To celebrate the launch of Blue Light Card Tickets – a new platform giving Blue Light Card members free access to exclusive events from music concerts to football finals – Blue Light Card wanted to create an unforgettable VIP experience at Beyoncé’s Cowboy Carter Tour in London. Five frontline workers, all sharing the name Mrs. Carter, were chosen for the occasion. The vision was to treat them like the icons they are, and adding a superstar tribute to the mix was the perfect finishing touch.
Blue Light Card wanted to celebrate the launch of Blue Light Card Tickets at Beyoncé’s Cowboy Carter Tour in London, giving frontline workers a VIP experience to remember. To make the night extra special, they needed a superstar tribute to bring the Beyoncé magic for meet & greets outside Tottenham Hotspur Stadium.
We provided our fabulous tribute act, Beyoncé Fierce, to engage with the Mrs Carters ahead of the show. Styled in sparkly cowboy hats and boots, the five VIPs arrived and posed for a paparazzi-style photocall on the denim carpet. Our Beyoncé tribute was there to interact, strut, and create memorable meet and greet moments.
Our dazzling tribute caught the attention of fans – creating memorable moments for the frontline workers and strengthening Blue Light Card’s brand presence on the night. For the five frontline Mrs. Carters, it was an experience to remember. From glam squad treatment to watching their namesake perform live, with Beyoncé Fierce on hand – the VIP experience was truly special. The presence of our tribute act elevated the atmosphere outside the stadium, boosted brand visibility, and delivered striking social content to mark the launch in pure Cowboy Carter style.
