Client: N2O
Brand: Superdrug Online Doctor
Industry: Brand Activation / Sport / Experiential Events
Location: The O2, Greenwich, London, UK
Event: Netball Super League Grand Final
Date: 6th July 2025
Event type: Sporting Event / Fan Zone Activation
Campaign: ‘Don’t Drop the Ball on Your Health’
Big Foot services: Ball Pit Photobooth, interactive photo experience, branded digital takeaways, on-site operation and experiential entertainment
The Brief
On 6th July 2025, we worked with our wonderful client, N2O, to deliver a Ball Pit Photobooth in the Fan Zone at the Netball Super League Grand Final, held at The O2 in Greenwich, London.
The installation formed part of Superdrug Online Doctor’s ‘Don’t Drop the Ball on Your Health’ campaign. N2O approached us to create a playful, interactive feature that would engage fans ahead of the match, generate memorable moments and tie neatly into Superdrug’s campaign message. This had to work within a busy Fan Zone packed with other brands.
The goal? Making maximum impact on a modest budget.
The Challenge
With a tight turnaround and a limited budget, our main challenge was creating something eye-catching, engaging and on-brand without the support of external signage or overt branding.
This left the activation at risk of blending into the bustling Fan Zone at The O2.
The unpredictable weather also posed a risk to the setup: any rain could endanger the technology and guest experience.
With large numbers of fans enjoying the Fan Zone ahead of the Netball Super League Grand Final, the experience also needed to remain inviting, safe and easy for guests to participate in throughout the day.
The Solution
To protect the tech and maintain a seamless experience despite drizzle, N2O added a last-minute gazebo, ensuring the pit stayed dry and functional. Meanwhile, our on-site team managed guest flow, engaged visitors and kept the pit inviting and safe all day. Even without external branding, the unique interactive design drew attention and consistent crowds.
We installed our one-of-a-kind Ball Pit Photobooth to capture both polished and playful moments.
Fans were encouraged to step inside and capture two moments – the first composed and smiley, the second silly, mid-pit chaos.
The result? A branded digital takeaway that felt fun, personal and shareable – perfect for post-event reach.
What Big Foot Events Delivered
For N2O and Superdrug Online Doctor at the Netball Super League Grand Final at The O2 in Greenwich, Big Foot Events provided:
The Result
The combination of interactive fun and instant digital takeaways amplified engagement, proving that working to budget doesn’t mean compromising on quality.
Fans embraced the experience, creating both polished photos and plenty of silly mid-pit chaos, while the digital takeaways extended the activation beyond the Fan Zone itself.
We received fantastic feedback from our client:
‘I just wanted to say a big “thank you” for helping get this over the line – the activation was a huge success! Andrew and Danny were amazing from start to finish. They were incredibly friendly, professional, and efficient throughout. On site, they clearly explained how the Ball Pit Photo Booth worked and were fantastic with both our clients and the general public.’
This activation proved that even with a stripped-back build and modest budget, creativity and careful execution can deliver an experience that feels premium, engaging and unforgettable.
Key Facts
Client: N2O
Brand: Superdrug Online Doctor
Event: Netball Super League Grand Final
Venue: The O2
Location: Greenwich, London, UK
Date: 6th July 2025
Event type: Sporting event / Fan Zone activation
Campaign: ‘Don’t Drop the Ball on Your Health’
Activation: Ball Pit Photobooth
Guest experience: Two-stage interactive photography
Digital experience: Branded, shareable photo takeaways
On-site services: Installation, guest engagement and operation
Event delivery: Big Foot Events
What This Project Demonstrates
The Superdrug Online Doctor activation at the Netball Super League Grand Final demonstrates Big Foot Events’ ability to deliver interactive brand activations and photo experiences at major sporting events and venues in London.
Working with N2O, we delivered and installed our Ball Pit Photobooth in the Fan Zone at The O2 in Greenwich, providing the on-site team and managing the interactive experience throughout the event.
It also demonstrates that experiential entertainment doesn’t necessarily require an enormous production budget to make an impact. With the right interactive element, careful planning and great on-site delivery, a relatively simple activation can attract attention, engage guests and generate branded content that continues to be shared after the event.
For experiential agencies, brands, sporting events, venues and event organisers looking for interactive brand activations, Ball Pit Photobooths and photo experiences in London or elsewhere in the UK, Big Foot Events can provide anything from a stripped-back interactive experience to a completely bespoke, fully branded activation.
Ready to create an activation that scores? From fully branded ball pits to interactive photo experiences, we’ve got the balls for that.
