Client: Bearded Kitten
Brand: Lynx
Industry: Brand Activation / Experiential Marketing
Location: BOXPARK Shoreditch, London, UK
Event: Lynx Lower-Body Spray Launch Activation
Date: July 2025
Event type: Brand Activation / Product Launch
Audience: Younger consumers, influencers and visitors to BOXPARK Shoreditch
Big Foot services: Ball pit ball hire, bespoke ball colours, activation supplies, sourcing and event logistics
The Brief
In July 2025, we supplied 20,000 ball pit balls for a cheeky, head-turning and not-so-subtle brand moment with Lynx at BOXPARK Shoreditch in London – designed to spark curiosity, get people talking and connect with a younger audience.
Our client wanted a bold, unforgettable activation to launch Lynx’s new lower-body spray and connect with a younger audience.
The concept?
Inflatable boxer shorts, a scented ball pit, and one question: ‘Do you spray down there?’
The Challenge
Bearded Kitten originally requested beige balls – a colour not commonly held in UK stock.
After a few creative pivots – from black, to white and clear, and back again – we landed on the final mix of ball colours.
We also needed to source and deliver 20,000 balls with a tight turnaround, coordinating the logistics to ensure such a large quantity arrived at BOXPARK Shoreditch in London ready for installation.
The Solution
We supplied 20,000 ball pit balls, settling on a green-and-blue mix that perfectly complemented the brand.
It was also a brand-new combination for us!
We also supplied gold balls for a Golden Ball Challenge, adding another interactive element to the activation.
Our team coordinated logistics to ensure every ball was delivered on time and ready for installation, ensuring a flawless setup at BOXPARK Shoreditch.
What Big Foot Events Delivered
For the Lynx activation at BOXPARK Shoreditch in London, Big Foot Events provided:
The Result
The combination of a playful concept, vibrant colours and interactive elements made this activation stand out.
It connected Lynx with their target demographic in an unapologetically fun and memorable way.
High-profile guests such as Pete Wicks, Chloe Burrows and Joe Weller helped draw crowds, while the installation created buzz across social media.
From an initial request for an unusual ball colour to sourcing, coordinating and delivering 20,000 balls into Shoreditch within a tight turnaround, our part in the activation was all about finding solutions and making sure everything was there when it needed to be.
Key Facts
Client: Bearded Kitten
Brand: Lynx
Venue: BOXPARK Shoreditch
Location: Shoreditch, London, UK
Date: July 2025
Event type: Brand activation / Product launch
Product: Lynx Lower-Body Spray
Ball pit balls supplied: 20,000
Main colours: Green and blue
Additional balls: Gold balls for the Golden Ball Challenge
Audience: Younger consumers and influencers
Big Foot services: Ball pit supply, sourcing, logistics and delivery
What This Project Demonstrates
The Lynx activation at BOXPARK Shoreditch demonstrates Big Foot Events’ ability to source and deliver large quantities of ball pit balls and bespoke activation supplies for experiential events in London.
For this project, our role wasn’t to produce the entire activation. Bearded Kitten brought us in to solve a very specific part of a much bigger brief: sourcing and supplying 20,000 ball pit balls, finding the right colour combination and coordinating delivery to BOXPARK Shoreditch within a tight turnaround.
It demonstrates that Big Foot Events can work alongside experiential agencies, creative agencies and brands, providing individual elements for larger installations as well as complete interactive Ball Pit Photobooth experiences.
With over a million balls in 25+ stock colours, plus bespoke ball colours available in any Pantone or RAL and branded balls featuring logos, QR codes or text, we can help bring even the boldest branded ideas to life.
For agencies, brands and event organisers looking for ball pit hire, bespoke ball pit balls or branded activation supplies in London or elsewhere in the UK, Big Foot Events can provide anything from the balls themselves to a completely branded interactive experience.
Ready to Make Your Brand Stand Out?
From bespoke ball colours in any Pantone or RAL to branded balls featuring logos, QR codes or text – with over a million balls in 25+ stock colours, we make your boldest (and branded!) ideas happen.
Got a big idea? We’ve got the balls for that.
