On 26th September 2025, there were a few extra eyes in the Big Brother house! Ahead of the launch of series 17, ITV invited press, media, and influencers to an exclusive press night. We provided our fully branded Photobooth Ball Pit, giving guests an eye-catching, interactive photo opportunity.
Our fabulous client wanted a unique photo moment for their press night that felt playful, bold, and instantly shareable. The activation needed to reflect the Big Brother brand clearly, encourage a high volume of guest-generated content, and integrate seamlessly into the press night experience.
The press night demanded an installation that could immediately capture attention in a fast-paced environment. ITV needed something playful, highly shareable, and on-brand, while still being dynamic and immersive. Strong brand presence was essential, so the installation needed to be adaptable and customisable. Guests also needed to be engaged quickly, with memorable moments delivered in seconds. On top of this, coordinating a fully branded installation from concept through to de-rig required careful project management to ensure everything ran smoothly on the day.
Our one-of-a-kind Photobooth Ball Pit met every challenge. We worked closely with our client to customise every element. They selected a palette of five custom colours from our brochure to match their branding, which we used alongside bespoke ‘iris’ balls to create a vibrant, eye-catching pit. The pit was fully customisable, from the backdrop to the balls themselves, allowing the brand to shine through every element. Branded digital photocards provided guests with instant, shareable takeaways, ensuring the activation made an immediate impact. Working closely with the client, our team managed the entire process from initial concept through to build, installation, on-site operation, and de-rig, delivering a seamless and memorable experience.
The Photobooth Ball Pit was more than just a photo opportunity – it was a fully immersive brand experience. Every element worked together to create a cohesive extension of the Big Brother identity – from the balls to the backdrop. Using a palette of five bespoke colours, we curated a visually striking mix of 4,000 balls, with 1,000 each of three colours, and 500 each of the remaining two. Custom ‘iris’ logo balls reinforced the show branding while doubling as playful props for guests to pose with. The sides of the ball pit, backdrop, and digital photocards were fully branded. Guests were also able to take away instant digital photocards, extending the activation beyond the press night itself. Feedback was overwhelmingly positive, with the installation highlighted as a key feature of the evening.
